Welcome to Zeretail! Your privacy is important to us. This Privacy Policy outlines how Zeretail ("we," "us," or "our") collects, uses, and protects your personal information when you use our website, mobile application, and related services (collectively, the "Platform").
By using Zeretail, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use the Platform.
1. Information We Collect
a. Information You Provide
- Business details: Company name, business address, GST number, and other registration details.
- Account information: Name, email, phone number, password.
- Payment details: UPI ID, bank account, or other financial information (processed securely via third-party gateways).
- Customer support: Records of your communication with us.
- Order information: Purchase history, delivery preferences, and inventory requirements.
b. Information We Collect Automatically
- Usage data: Pages visited, features used, time spent, and interactions on the Platform.
- Device information: Device type, operating system, browser, and IP address.
- Location data: Approximate location based on IP or GPS (if enabled for delivery optimization).
- Cookies and tracking: Session data, preferences, and authentication tokens.
2. How We Use Your Information
We use your information to:
- Create and manage your Zeretail account and authenticate your business identity.
- Process and fulfill orders with our network of verified suppliers and delivery partners.
- Provide personalized customer support for your B2B purchasing needs.
- Optimize your experience with AI-driven product recommendations and inventory forecasting.
- Improve our services and develop new features tailored for MSMEs and restaurants.
- Communicate important updates, business offers, and account notifications.
- Detect and prevent fraudulent activity, credit risks, or platform misuse.
- Generate aggregated business insights and market trends (anonymized data).
- Comply with legal obligations and tax regulations.
3. Sharing Your Information
We do not sell your personal information. We may share data with:
Essential Service Providers
- Payment processors: Razorpay, Stripe, or other PCI-DSS compliant gateways.
- Logistics partners: Delivery services requiring order and location details.
- Cloud providers: AWS or Google Cloud for secure data storage.
- Analytics tools: Google Analytics (with anonymized IPs).
Legal & Compliance
- Government authorities for tax filings or regulatory requirements.
- Law enforcement when required by court order or legal process.
- To protect Zeretail's rights, property, or safety in cases of fraud or disputes.
Business Transfers
In case of merger, acquisition, or asset sale, user data may be transferred under confidentiality agreements.
All third-party partners are contractually bound to maintain confidentiality and implement appropriate security measures for your data.
4. Data Security
We implement enterprise-grade security measures including:
- AES-256 encryption for data in transit (SSL/TLS) and at rest.
- Regular penetration testing and vulnerability assessments.
- Role-based access controls and multi-factor authentication.
- SOC 2 compliant data centers with 24/7 monitoring.
- Employee training on data protection best practices.
While we strive to protect your information, no electronic transmission or storage method is 100% secure. We recommend:
- Using strong, unique passwords for your account.
- Enabling two-factor authentication if available.
- Keeping your login credentials confidential.
5. Your Rights
Depending on your jurisdiction (including India's DPDP Act, GDPR, or CCPA), you may have rights to:
- Access: Request a copy of your personal data in a portable format.
- Rectification: Update inaccurate or incomplete information.
- Erasure: Delete your account and associated data (subject to legal retention).
- Restriction: Limit processing of your data in specific circumstances.
- Object: Opt-out of certain data uses like direct marketing.
- Withdraw consent: For processing based on your prior authorization.
To exercise these rights, please contact us at privacy@zeretail.in with "Privacy Request" in the subject line. We may verify your identity before processing requests.
6. Cookies and Tracking
We use essential and functional technologies:
- Session cookies: For platform functionality and login security.
- Analytics cookies: To understand usage patterns (Google Analytics).
- Preference cookies: Remember your business settings and preferences.
You can control cookies through your browser settings, but disabling essential cookies may affect platform functionality.
7. Data Retention
We retain your information:
- Active accounts: Until you request deletion or after 2 years of inactivity.
- Transaction records: 7 years for tax and compliance purposes.
- Marketing data: Until you unsubscribe or opt-out.
Anonymized data may be retained indefinitely for analytics.
8. International Transfers
As a global platform, your data may be processed outside your home country. We ensure protections through:
- Standard Contractual Clauses (EU transfers).
- India's DPDP Act cross-border requirements.
- Third-party vendor assessments.
9. Children's Privacy
Zeretail is a B2B platform intended for registered businesses and individuals above 18 years of age. We do not knowingly collect data from minors.
10. Policy Updates
We may update this policy to reflect:
- Changes in our services or legal requirements.
- New data processing activities.
Material changes will be notified via email or platform announcements. The "Effective Date" at the top indicates the last revision.
11. Contact Us
For privacy-related inquiries or requests:
We respond to all legitimate requests within 30 days.